Some brands are remembered by a name.
Some are remembered by a colour.
For MULAN TEA STORY®, it is a stroke of orange.
It is not there to make a page livelier, nor to reduce the East to red and gold.
We were looking for a colour more direct, more contemporary, more alive.
In the end, we kept Mulan Orange.
Against black, it is clear enough.
Beside white porcelain, it carries warmth.
Between the tea liquor and natural materials, it is like a light that appears without warning.
It can be very small.
A ribbon. A line on the packaging. A detail on a figure's clothing.
Or it can be the first thing remembered in an entire work.
A colour with real strength does not need to be everywhere. It needs to appear in the right place.
So Mulan Orange is not a decorating colour.
It is an identity.
When this orange meets the galloping Mulan, the colour begins to carry a story.
The horseback figure stands for setting out, for action, for choice. Orange carries this ancient cultural archetype into today.
A story from the East need not remain in the past.
It can be modern. It can be restrained. It can walk into the world.
A stroke of Mulan Orange becomes a mark of recognition.
We hope that one day, when people see this colour on a gift, on a tea tin, in a room or in a picture, they will think of Mulan — even without much explanation.
MULAN ORANGE
A colour can also become the memory of a brand.