THE HOUSE OF MULAN
From the East.
Into the World.
A GLOBAL EASTERN LIFESTYLE BRAND.
MULAN TEA STORY® — born in Hangzhou. From a cup of tea, a world grows.
Objects, space, culture and people are all extensions of that cup.
HANGZHOU · CHINA — EST. IN TEA. OPEN TO THE WORLD.
Home / THE HOUSE OF MULAN
Who We Are
Tea Is the Beginning.
Mulan Is the Answer.
Over a thousand years ago,
Mulan rode to war in her father's place.
Over a thousand years later,
her name belongs to a cup of tea.
We do not re-enact the legend —
we put her spirit
back into life today.
- A cup of tea
- A gift
- An object
- A space
- A moment of meeting oneself again
What we want to build
is not a name that belongs to tea alone,
but a lifestyle brand that sets out from the East
and is remembered by the world.
ROOTED IN THE EAST.
MADE FOR THE WORLD.
Why Mulan
Mulan
Is Not a Character
We chose Mulan
not because she belongs to the past —
but because she belongs to today.
She knows where she comes from,
and dares to go further.
Courage, without noise.
Strength, without aggression.
Through the world,
true to herself in the end.
A JOURNEY.
A RETURN.
To set out takes courage.
So does to return.
Why Tea
Because Tea
Understands Time
A leaf begins with land and season. It passes through human judgment, craft and fire, and falls quietly into a cup.
Tea never needs to prove itself loudly.
Mountains, rain, light and human waiting hide in one cup of clarity.
So we begin with tea — the way Mulan first meets the world.
MULAN 1.5 · OUR STANDARD
1.5
Not every tea
becomes Mulan tea.
Common grades: Supreme, First Grade.
Mulan holds its own standard: Grade 1.5, precise enough to be divided further.
“1.5” is not an official tea grade. It stands for what MULAN chooses beyond the real product standard — batch, flavor, consistency and the drinking experience.
We write only as far as the tea goes.
TIME, IN A CUP.
LAN FANGBrand Tea Specialist
Years steeped in Wuyi rock tea — from mountain terroir and craft to charcoal-roast timing — she builds Mulan's rock-tea flavor system; she curates Mulan's tea table, weaving Eastern tea ritual into contemporary life.
RONG HUATea Maker
Born to a tea-making family in Tianxin, the rock-tea village, he learned the craft at his father's side, mastering true cliff-grown terroir and charcoal transformation. Human judgment guards the timing of time — a tea of true origin for Mulan.
GUO ZHENHeritage Hand-Roasting Tea Artisan
A new-generation heritage hand-roasting artisan of the Level-1 core protection zone of West Lake Longjing, keeper of the fully hand-fired craft and Longjing's four graces — green color, rich aroma, sweet taste, fine form; bilingual (Chinese-English) ambassador of heritage tea culture for the Olympic and Asian Games.
The Mulan Code
Five Words
One Road of One's Own
- 01
勇
COURAGETake the road you chose.
- 02
愛
LOVEHold something dear, and learn to give.
- 03
守
COMMITMENTWalk one choice into a lifetime.
- 04
智
WISDOMSee the world, know yourself.
- 05
歸
RETURNHowever far you go, you can come back.
GO FAR.
RETURN TO YOURSELF.
The Mulan World · From a Cup of Tea to a World
It Begins with Tea.
It Does Not End There.
Tea is Mulan's origin,
not Mulan's boundary.
From one cup of tea, into gifting, objects, space, culture and people.
Different products, different cities —
one glance, and people recognize the same MULAN TEA STORY®.
- TEAWhere Mulan begins→
- TASTEClear and restrained
- GIFTSThe art of giving→
- OBJECTSEveryday, with time
- MAISONA house for the brand→
- CULTUREStories still told→
ONE NAME. ONE WORLD.
MULAN TEA STORY®.
Born in Hangzhou
One City
Holds Two Kinds of Time
Hangzhou has tea mountains and the Grand Canal — and glass, code and new speed.
The slow East and the fast present live here without disturbing each other.
Born in Hangzhou — not to keep the East in the past, but to let it walk into today.
A CITY OF TEA.
A CITY OF TOMORROW.
Mulan Maison · Hangzhou · One Cup, One Maison
One Cup of Mulan Tea.
One Mulan Maison.
A brand cannot live only on a screen.
In Gongshu, Hangzhou, 3,000 m² exist to reimagine what a cup of tea can make happen.
Some come for tea, some to meet, some to be alone — and some step out of the city, into another kind of time.
Our Signatures · The Marks of Mulan
Known at a Glance.
Remembered for Life.
MULAN TEA STORY® turns the color, the figure and the sound of Mulan into signatures that travel across products, spaces and culture.
Officially Established
- 01
MULAN ORANGEThe Orange of Mulan
- 02
THE CHARGING MULANMulan in Full Gallop
- 03
THE SOUND OF MULANJI · JI · FU · JI · JI
The First Signature · Mulan Orange
The light of setting out.
The warmth of return.
Mulan Orange is more than a color.
It belongs to every setting-out, and to every return.
From a tin of tea and a gift, to a space and a meeting —
this orange is Mulan's signature.
The Second Signature · The Charging Mulan
A figure setting out from the East
Not a replica of an ancient character —
but a spirit made visible:
setting out, choosing, returning.
She appears with Mulan Orange —
one glance, and it is Mulan.
The Sound of Mulan
A thousand years ago, a loom.
Today, the voice of Mulan.
The first line of the Ballad of Mulan — “JI JI FU JI JI” —
from the sound of a loom, a woman chose to ride.
Today these five syllables are Mulan's sound:
read aloud, heard, remembered.
MULAN ORANGE · THE CHARGING MULAN · THE SOUND
One color · One figure · One sound
Together, they form a Mulan the world can remember.
The Mark Register · Eight Marks & Assets
- MULAN GALLOPINGFIGURAL MARK
The core emblem 
RONGMA MULANFIGURAL MARK
Line-art form for light grounds
MULAN PORTRAITFIGURE MARK
The face of Mulan- MULAN GROUND PATTERNFIGURAL MARK
Pattern of packaging & spaces - MULAN XU®WORD MARK
AI theater & emotion engine - MULAN DIANWORD MARK
Business-war theater - MULAN CI®WORD MARK
Mystery theater - MULAN XU HISTORICAL DRAMACOPYRIGHTED ASSET
Rewrite history
All trademarks & intellectual property rights reserved by the proprietor.
MULAN TEA STORY® — A WORLD BUILT TO BE REMEMBERED.
The Mulan Woman
She Is No One's Mulan.
She Is Herself.
Today's Mulan
wears no costume, plays no legend.
She may be a founder, a designer, a mother, a traveler — anyone choosing her life anew.
Young, not girlish. Beautiful, not templated.
Eastern, not nostalgic. Strong, not aggressive.
She knows who she is,
and where she is going.
STRENGTH
CAN BE QUIET.
Mulan Gives
Go Farther.
Help Others Go Farther.
When we can go farther,
we hope some go farther because of it.
- 2018
Yueyang County · Charity Education Fund
- 2021
Shenzhen · Pandemic Relief Supplies
- And More
We don't count them.
A BRAND'S SPIRIT
SHOULD NOT STAY ON A WALL.
IT SHOULD HAPPEN TO PEOPLE.
From East to World
The World Is Not Far Away.
It Is the Next Tea Table.
We set out from Hangzhou,
but Hangzhou is not our boundary.
Bring an Eastern cup of tea into the everyday of different cities.
Not by copying one store,
nor turning the East into an exotic sign —
but by keeping, between cultures,
the same measure and the same way of receiving guests.
HANGZHOU · HONG KONG · NEW YORK · DUBAI
Products have arrived · 16 cross-border e-commerce counters · Four trade hubs
VISION: LONDON / PARIS / TOKYO / SINGAPORE
ROOTED IN HANGZHOU.
OPEN TO THE WORLD.
Now on Shelf
Sixteen Supermarkets
One Table with the World
Mulan Tea is now on the shelves of 16 Chinese cross-border supermarkets in first-tier cities across Europe, Southeast Asia, the Middle East and Central Africa.
Asian Shop
Munich, Germany
Vien Shop
Vienna, Austria
Drobin Shop
Dobrin, Poland
Suwałki Shop
Suwałki, Poland
Centrum Vien Shop
Bratislava, Slovakia
Tops Daily
Bangkok, Thailand
Cold Storage
Orchard Road, Singapore
Indomaret
Jakarta, Indonesia
Robinsons
Manila, Philippines
Lulu Hypermarket
Dubai, UAE
Carrefour KSA
Riyadh, Saudi Arabia
Migros
Istanbul, Turkey
Monoprix Qatar
Doha, Qatar
Score Supermarket
Yaounde, Cameroon
Congo Mart
Kinshasa, DR Congo
CECA Market
Libreville, Gabon
The Long View
We Are in No Hurry
to Be Everyone's Brand
A true brand
is not piled up from more products.
It takes choices. It takes time. It takes refusals.
- We refuse to make the East into nostalgia.
- We refuse to make price into showing off.
- We refuse to make going global into a collage of landmarks.
- We refuse to make business into hawking.
We believe: culture must have roots; expression must be contemporary;
products must be selected; experience must be restrained;
people must have strength; aesthetics must keep their distance;
setting out from the East, entering the world naturally.
Behind the Brand
Behind the brand stands a longer chain — from tea gardens, processing and quality management to international trade and supply chain. Industrial capability gives the brand's expression a real foundation.
MULAN TEA STORY®
GO FAR.
RETURN TO YOURSELF.
JI · JI · FU · JI · JITHE SOUND OF MULAN