Shadow-puppet style Mulan bending to her sword: gilded leather, ringed by silhouettes

04 · Signatures

Known at a glance,
remembered for a lifetime

A world built to be remembered.

MULAN TEA STORY takes Mulan Orange as its first colour, and extends the galloping figure, the ground pattern and the sound into brand marks across tea, objects and space.

One glance,
and it is Mulan.

A signature colour. A figure. A sound.

OFFICIALLY ESTABLISHED

01
Mulan Orange
MULAN ORANGE
02
The Charging Mulan
THE CHARGING MULAN
03
唧 · 唧 · 復 · 唧 · 唧
THE SOUND OF MULAN

壹

Chapter I · The Mark｜標識

The Part Recognised at a Glance

A colour, a silhouette, a sound, and a full set of registered marks — Mulan's identity is recognised first, remembered after.

Figurative trademark · MULAN GALLOPING (registered mark ®)

MULAN TEA STORY^®

The wordmark runs in a fine gold cut, widely tracked; the exact terms for each mark and wordmark follow the register of eight trademarks and assets at the end of this chapter.

The word trademark "the Mulan Dot" appears in the business-theatre work; the figurative trademark "MULAN GALLOPING" is the brand's core totem — ® marks registered use, subject to the registration announcements.

THE FIRST SIGNATURE · 木蘭橙

The light of departure,
the warmth of return

Mulan Orange is more than a color. It belongs to every departure, and to every return.

From a tin of tea and a gift, to a space and an encounter — this orange is the signature of Mulan.

The Second Signature · 木蘭馳騁

The figure setting out
from the East

Not a remake of an ancient character, but a spirit made present: setting out, choosing, returning.

She appears together with the Mulan Orange — one glance, and it is Mulan.

THE SECOND SIGNATURE · 木蘭馳騁

A figure setting out from the East

Not a figure of antiquity recreated, but a spirit embodied: departure, choice, return.

She appears alongside Mulan Orange — one glance, and it is Mulan.

THE THIRD SIGNATURE · 木蘭的聲音

A thousand years ago, the sound of the loom.
Today, the sound of Mulan.

唧唧復唧唧

The first line of the Ballad of Mulan — 「唧唧復唧唧」. At the loom, a woman chose to go to war. Today, these five characters are the sound of Mulan: to be read, to be heard, to be remembered.

MULAN ORANGE · THE CHARGING MULAN · THE SOUND

One color · one figure · one sound
together, a Mulan the world can remember.

貳

Chapter II · The Pattern｜紋樣

First a Ground Pattern
Then Packaging and Space

Three petals interlock into the Mulan Dot; the Mulan Dot repeated becomes the ground pattern running through caddies, walls and spaces — the pattern is the ground, never the lead.

The Mulan Dot pattern tiled: gold-line five-petal flowers and combined emblems repeating across an off-white ground — The Mulan Dot · continuous ground pattern (gold-line tile)

One motif: reduced to a 69×69 five-petal tile, it grounds pages and packaging; enlarged to the full original pattern, it dresses caddies and walls — the scale changes, the Mulan Dot does not.

One petal the heaven, one the earth,
one the human

The Mulan Dot is one complete figure to begin with. Take it apart: the sharp petal points upward — heaven; the branch points downward — earth; the heart sits at the centre — the human. Three petals joined, and all things follow — before all things, one whole person.

IHeart Petal · 神Two arcs closing — the word "embrace"

Inward, an embrace; outward, a shield.

Its shape is two arcs drawing inward — like a pair of arms held close: unassuming, never letting go, steadying itself first.

Twelve years at war, the hardest thing she wore was the heart-guard at her chest. The softest place was there too.

Soft is not weak. It is: "I am still willing to love."

To feel pain is the first breath.

IISharp Petal · 气Narrowing to a point — the word "resolve"

Upward, an edge; forward, a resolve.

The line of the petal grows narrower and narrower, closing to a single point. Before that point stood every hesitation.

The moment Mulan chose to go was not when the horns sounded — it was the morning she bought the horse at the East Market. No ceremony; one step.

A point is one thought. When it lands, the road appears.

Daring to step up is the second breath.

IIIBranch Form · 精Forked and jointed — the word "growth"

Downward, roots; upward, life.

It is less a flower than a branch — jointed, forking, reaching toward every direction.

Her twelve years were not one straight road: choice after choice, "a little further to go" — again and again.

The outcome was never promised; the growing never stopped.

Still growing is the third breath.

IV木蘭點 · The Mulan DotThree petals set together — the word "human"

Three petals joined: heaven, earth, human; three breaths nourished: spirit, resolve, essence.

The sharp petal for heaven, the branch for earth, the heart petal for the human — courage, vitality and love, not one to spare.

Spirit is the light of the heart; resolve, the edge of action; essence, the root of the body.

Heaven's timing, earth's giving, human effort — all of it comes back to a cup of tea. A cup of tea nourishes spirit, resolve and essence.

Feel pain. Step up. Keep growing.

The Mulan Dot is not a flower — it is a person who keeps living their days.

三瓣相嵌 · THREE PETALS, ONE PERSON

心形瓣愛 · 收

尖瓣膽 · 啟

枝杈形活 · 續

木蘭點一個完整的人

One Mulan Orange
three expressions of tea

Mulan Orange is our clearest signature. Paper Ivory and Pine Ink Green extend it: one warm, one still. All three pairings carry the same Mulan mark and ground pattern — each tin with its own temperament, all with one recognisable imprint.

Brand first colour

木蘭橙MULAN ORANGE

Vivid — the signature of Mulan.

Warm and strong. As the brand's first colour, Mulan Orange leads on the flagship tins and core brand expressions, so every departure and every return leaves a clear mark.

Tin supporting colour

宣紙白PAPER IVORY

Warm — it lets the details be seen.

With the warmth of paper, Paper Ivory leaves the tins room to breathe. It carries the Mulan mark and the ground pattern, letting the work's details surface on their own.

Tin supporting colour

松煙綠PINE INK GREEN

Still — with a strength of its own.

A deep green held back by grey, Pine Ink Green gives the tins a settled depth. Set against Mulan Orange, it carries the same imprint with another temperament.

Screen reference colours are for on-screen design and proofs; production follows the actual tin material, printing and signed samples.

Each colour its own temperament　one imprint throughout

The Mulan ground pattern is built from three petal forms — a heart petal, a pointed petal, a branch form — fitted together into one complete figure: the trademark graphic of the "Mulan Dot". Together with the Mulan mark it runs through all three tin colourways, so every tin can be recognised — and deserves a closer look.

Known at a glance,remembered for a lifetime

The Part Recognised at a Glance

The light of departure,the warmth of return

The figure setting outfrom the East

A figure setting out from the East

A thousand years ago, the sound of the loom.Today, the sound of Mulan.

First a Ground PatternThen Packaging and Space

One petal the heaven, one the earth,one the human

Figures Before the Lamp and Behind the Scenes

One Mulan Orangethree expressions of tea