MULAN DIAN · A wholly owned tea-cuisine brand of MULAN TEA STORY

Real tea real egg

Tea food developed with the sourcing and discipline of a starred kitchen·The Four Tea Classics

Whole-leaf Da Hong Pao, simmered slow for two hours — one egg holding a whole mountain

Find my Benming tea food → See the Four Classics →
COURSE 01 · Da Hong Pao Tea Egg

The Signature

I

Da Hong Pao Tea Egg

DA HONG PAO TEA EGG

The crack is not a flaw
it is the door the tea walks in through

Whole-leaf Da Hong Pao in the pot — never tea dust — simmered slow, until every line of the crack is a road the fire has walked. Six to a bag, ready to eat; steam five minutes more and the tea aroma carries deeper.

Rock bone · fire aroma · six to a bag

Whole-leaf Da Hong PaoSlow-simmered flavourSix to a bagCold-chain fresh
Da Hong Pao Tea Egg · one egg, a whole mountain →
FIVE MOODS · Five Flavours

One egg five tempers

One base liquor, five directions of tea — the tea you drink decides the egg you pair

  • Classic Da Hong Pao tea egg, cracked shell in dark red tea liquor, steam rising
    I · CLASSIC

    Classic Da Hong Pao

    Da Hong Pao

    Rock bone · floral aroma

  • Five-spice Pu'er tea eggs, two cracked eggs with cassia, star anise and bay leaf, wood-fire glow
    II · FIVE-SPICE PU'ER

    Five-Spice Pu'er

    Five-Spice Pu'er

    Aged aroma · old liquor

  • Mala rock-rhyme tea egg halved, soft yolk with Sichuan pepper and chilli
    III · MALA

    Mala on the Rock

    Mala on the Rock

    Numbing · hot · rock rhyme

  • Osmanthus black tea egg covered in golden osmanthus, a cup of black tea beside it
    IV · OSMANTHUS

    Osmanthus Black

    Osmanthus Black

    Osmanthus fragrance · returning sweetness

  • Miaoling sweet tea egg, a bamboo basket and tea cup before green misted mountains
    V · SWEET TEA

    Miaoling Sweet Tea

    Miaoling Sweet Tea

    Natural returning sweetness · no cane sugar

How to eat Eat the soft yolk as it is — better still, warm it up Halve it and pair with a hot cup of tea Toss noodles in tea liquor, top with one egg Add one to plain congee and small dishes Warm a cup of yellow wine and sip alongside
Fresh eggs and wheat ears in a pulp tray, direct from the Shayang farm
THE CRATE · straight from the farm
A cracked golden soft-yolk egg, safe-to-eat-raw standard
RAW-GRADE · safe-to-eat-raw standard
Five halved soft-yolk tea eggs on a white porcelain plate
THE PLATE · soft yolks, served
COURSE 02 · Five-Colour Tea Dumplings

II

Five-Colour Tea Dumplings

FIVE-COLOUR TEA DUMPLINGS

Five to a serving, one colour each
colours from the Mulan patterns, flavour from three mountains

The five colours take their cue from the Mulan pattern palette. The filling is tea and vegetables — Longjing with sweet corn, rock tea with carrot, Pu'er with sweet potato — whole leaves folded in, never ground to powder. Served with five dishes of standard dipping sauces, ratios fixed, no choosing required.

Longjing with sweet corn ｜ rock tea with carrot ｜ Pu'er with sweet potato

Tea with vegetablesNo artificial flavouringFive to a bagCold chain all the way
Five-Colour Tea Dumplings · specs & how to eat →
COURSE 03 · Sugar-Free Tea Tangyuan

III

Sugar-Free Tea Tangyuan

SUGAR-FREE TEA TANGYUAN

The sweetness is the tea's
sugar gets no say

The sweetness comes from the Miao sweet tea of our sister brand MIAORANTANG® — a natural, plant-given returning sweetness, no cane sugar added. The tea filling sits at the heart; one bite each, sweetness kept in measure.

Sweet without sugar · a hot bowl, tangyuan and soup together

No cane sugar addedNatural returning sweetnessBagged, cold chain
Sugar-Free Tea Tangyuan · specs & how to eat →
COURSE 04 · Da Hong Pao Tea Zongzi

IV

Da Hong Pao Tea Zongzi

DA HONG PAO RICE DUMPLING

The Dragon Boat Festival comes once a year
tea zongzi are warm in all four seasons

Glutinous rice steeped in rock-tea liquor, filled with rock-tea leaves and sweet corn — no salted yolk, no mixed fillings. One bite: first the rice aroma, then the rock bone. A mini zongzi, one is just right, nothing left over.

Rice aroma first · rock bone after

Tea with sweet cornMini, one eachBagged, cold chain
Da Hong Pao Tea Zongzi · specs & how to eat →
The full Four Classics · specs & how to eat →

THE HOUSE · The ground we stand on

Tea does not live in the cup
it lives in this pot

What MULAN DIAN® does is simple — it invites tea from the cup to the table. Whole-leaf Da Hong Pao goes into the pot, the eggs come from our own farm estate, and the fire is written into the equipment. The culture, the advantages, and the reason one egg can carry the house — all of it sits in this pot.

300,000hensour own egg sourceShayang, Hubei layer farm estate · antibiotic-free all cycle, zero drug residue
2hoursslow-simmered flavourwhole-leaf Da Hong Pao in the pot, never tea dust · fire and duration written into the central kitchen's equipment
0additivesthree things withheldno artificial flavouring, no colouring, no tea dust · the ingredient list is only eggs, tea, water
6eggssix to a bagready to eat, best served warm · steam five minutes more and the aroma carries deeper

Data notes　300,000 hens is the standing flock of the layer farm estate of Hubei Baiyou Ecological Agriculture (Shayang, Jingmen), collecting 270,000+ fresh eggs a day; 2 hours is the central kitchen's slow-simmer parameter; 0 additives means no artificial flavouring, colouring or tea dust; six to a bag is the ex-works spec.

The whole chain behind this egg →
MULAN XU® · The Mulan Xu Review

Your type
your Benming tea food

MULAN XU®, the AI emotion engine of MULAN TEA STORY, hands you a cup of tea — five questions, and among the five-colour tea food it finds the one that is yours.

When you drink tea, what are you looking for?

Reviewed by the MULAN XU® emotion engine · results match the same standard as the stores and the cold chain to your door

ONE TASTE · One taste, everywhere

From Hangzhou to the world
one standard taste

The standard carried by MULAN TEA STORY's chain stores and cold-chain supply — not a slogan, but three locks.

I

Central kitchen standard

The officially specified recipe, developed and calibrated centrally — not by feel, not by habit. Every batch, the same recipe. The dipping sauces are part of the standard too: five dishes, fixed ratios — one more is not added, one less is not removed.

II

Cold chain all the way

Out of the cold store, into the shop, into the fridge — the temperature never breaks. Every piece you hold is exactly as it was when it left the kitchen.

III

The intelligent fire

Time, variety and fire are all preset. Three boils and two additions are completed automatically by the equipment, held warm at 65℃ ready to serve — the store relies on no master hand, the home on no skill.

See Standards & Cold Chain →
Shadow-play style: Mulan riding through layered mountains

THE HEAT · The Intelligent Fire

You just think of home
leave the fire to us

Timed cooking · keep warm · remote cooking

See the intelligent fire →
INTANGIBLE HERITAGE · China's national heritage

One story, one lamp
told for a thousand years

The Legend of Mulan is inscribed on the national intangible cultural heritage list, jointly by Huangpi in Hubei and Yucheng in Henan; shadow play is a masterpiece of the intangible cultural heritage of humanity. MULAN DIAN® retells Mulan's story in new shadow play — an Eastern IP, walking from the shadow screen to the table.

  • Shadow play · the army at the frontierSunrise at the PassCH08-B
  • Shadow play · council in the war tentCouncil by LamplightCH33-C
  • Shadow play · Mulan on horsebackRiding Home to the MountainsCH47-B
  • Shadow play · the marketplace crowdEveryday WarmthCH27-C
See the full retelling →
TASTE FIRST · taste comes first

First it makes your mouth water
then it tells you it is clean

Health is the floor, not the selling point. So we speak of flavour first: the freshness of Longjing, the bone of rock tea, the age of Pu'er, the sweetness of sweet tea. Only after you have finished do we quietly add — whole leaves in the filling, paired with vegetables, sweet without sugar, no artificial flavouring.

Whole leaves with vegetables Sweet without sugar No artificial flavouring Cold chain all the way
See the Four Classics →
The MIAORANTANG® Miao sweet tea plantation
MIAORANTANG® · the Miao sweet tea plantation
THREE LAYERS OF VALUE · product, system, provenance

One store
holds three layers of value

Product is the entrance, the system is the chassis, provenance is the premium. What a partner looks at is never a menu — it is the thickness of these three layers stacked together.

I · BUSINESS

Business value

A CATEGORY WITH ROOM

10.6% · industry CR5
  • Category size · dumplings & wontonsRMB 189.3 bn
  • Proven stores · Yuanji Yunjiao4,773
  • Store formats · showcase to flagship4 types
  • Serving · standard store flow90 seconds

Retail is already consolidated into few hands; fresh-made dining is still ninety per cent scattered. Standard supply and four store formats — the layer that turns into revenue right away.

II · CAPITAL

Capital value

PRICED BY CASH FLOW

1.25× · pre-IPO P/S
  • Comparable companies8
  • Industrial assetsCentral kitchen · equipment · cold chain
  • Brand assetsTrademarks · double heritage
  • Channel assets16 million members

Scores end up returning from narrative to cash flow — what lasts is the kind that makes each store solid and keeps supply steady.

III · IP

IP value

A THOUSAND-YEAR SOURCE

2items · ICH
  • National heritageThe Legend of Mulan
  • Humanity's heritageShadow play
  • Licensed merchandise retail salesRMB 179.85 bn
  • Home-grown original IP share63.8%

Provenance is not decoration — it is the layer that holds the ticket price up. Others can copy the product; they cannot copy a thousand years.

Sources　industry research by China Insights Consultancy (CIC); the HKEX prospectus of Yuanji Food Group; industry statistics of the China Toy & Juvenile Products Association; the national ICH list of the Ministry of Culture and Tourism｜market values and valuation multiples are public quotes of the industry and comparable companies (as of 2026-10-21), for industry reference only — not investment advice, no valuation commitment, no securities-related statement.

A MULAN DIAN store in a teahouse, a pot of tea eggs and a basket of five-colour dumplings on the table

THE STORE · Stores & City Partners

One city, one partner
one store, one whole set

One egg opens the market. Four store formats, from an eight-square-metre showcase to a flagship with seats — equipment, supply chain, SOP and the five dipping sauces delivered together. Whoever opens it, it is this same taste.

Four store formatsSix pillars of supportOne city, one partner
See City Partner →